"Most product and service providers have always faced the perplexing question–What will be the market requirements tomorrow?"

High impact costs are associated with late product cycle realisations. The repercussions have rendered many companies inert.

It therefore becomes important to be informed of movements on the S-Curve. This is the indicator of the product life-cycle. It keeps the observer abreast of the market forces that drive this cycle.

If evolutionary improvements are made during to the product/service during the accelerated growth period, then the product can avoid the eventual downturn and retain market equanimity.

However, making changes too early in the lifecycle could kill the product. The risk of changing the product counterproductive to the market is high.

So what do you do at the critical point? How do you know in which direction to go?

Directed Evolution is a result of millions of patents analysed over six decades with the discovery that systems do not evolve randomly. Rather, evolution tends along demonstrable principles called "patterns of evolution." These principles are general in nature and apply to virtually any system or product.

The Directed Evolution tool helps you systematically explore the application of the pattern of evolution to your product. Any evolution that comes out of the process has behind it the power and truth of history. If thousands of other products have followed a certain evolutionary path, yours is likely to do the same. This way, you avoid the pitfall of changing your product into something the market doesn't want. By applying the Directed Evolution methodology, you identify the approximate point on the S-curve where your product currently is. This prevents you from making changes too early.

The Bonus of this process is – Once you have identified what the next version of your product should be, the Direction Evolution tool allows you to identify how your competitors will be able to compete with you. Constructing a patent fence, by essentially inventing their future too, blocks them from entering the market with a competing product. Therefore, you have essentially picked a point in the future to evolve to and have engineered a competitor-free pathway toward that future. Selecting a future using Directed Evolution is fundamentally different from attempting to predict what the future will be as is done traditionally. Rather, you are selecting the future you want to bring about and are actively structuring yourself and the market to maximize your success.